More Case Studies

Global specialty chemical and reagents manufacturer
Situation:     Client had recently developed a new separation product line and needed help with positioning, go-to-market strategy, and supporting promotional materials.
Process:    Working with their scientific and business teams, we crafted a unique message and value proposition for their target market. We activated this messaging by developing and deploying a coordinated communications plan including unique print advertisements, promotional materials, and product brochures.

Generic pharmaceutical manufacturer 
Situation:    After heavily investing in new China operations, our client was not realizing the returns and needed help both refining and executing their strategy.
Process:    Working with their executive team and board of directors, we conducted in-depth research to understand their opportunity and risks. We developed a detailed strategy including business and financial models to accelerate product launches and profit realization. 

Global clinical diagnostic laboratory network
Situation:    A specialty testing division within our client’s company was looking to accelerate growth and needed help with developing a visual message and sales force alignment.
Process:    We worked closely with the laboratory management team to understand their strategy and value proposition before developing a customized presentation targeting their key market segments. We also delivered to over 100 individuals from their sales, marketing, and customer service functions.

Contract analytical chemistry laboratory 
Situation:    This family-owned and rapidly growing business needed help establishing their mission/vision and developing a core strategy along with an internal and external communication plan.
Process:    We worked with the owners and key team members to facilitate an exercise that yielded core values, vision, and mission that the entire organization could embrace. We further developed a detailed strategic, financial, and marketing plan to enable rapid growth in the coming years.

Pharmaceutical research laboratory and pilot plant
Situation:     After growing rapidly over several years, our client realized volumes and demand had outstripped their organization capacity and needed help re-aligning their internal teams and external expectations.
Process:    We worked closely with the executive team and board members to identify key operational, organizational, and financial constraints to future growth. We helped with a range of initiatives including specific process improvements, commercial strategies, and HR policies to help improve internal alignment and increase operational efficiency.

Investment advisory firm 
Situation:    Looking to invest in specific industrial markets, but lacking detailed-knowledge, our client needed help gathering and synthesizing data to understand options.
Process:     We provided focused market research to understand key drivers that would influence our client’s investment decisions. Using a combination of primary and desk research, we developed an overall investment thesis and specific investment recommendations.

Medical device manufacturer
Situation:    Facing declining reimbursements, our client needed help improving their benefits verification, customer service, and collections process.
Process:    After surveying both end-customers and insurance payers, we developed an internal and external communications plan and related tools to increase both satisfaction and reimbursement. We provided detailed training to their teams to ensure proper use of the communication tools and tactics.