Social Media Influence for an IRB Approved Wellness Research Website

Situation: A nationally known PhD researcher developed an IRB approved wellness research website and needed to promote rapid registration, participation and active use of the website resources. 

Process: After reviewing the marketing plan and goals, we agreed on the preferred and most efficient process for PNW to work with the researcher as we managed and developed social media content and platform strategy for the research site. We developed a structured and detailed promotional plan for social media influence that incorporated providing unique marketing, insight, and networking updates and strategies to optimize the nuances for specific social media platforms. We developed metrics and reported monthly analytics to inform direction, value and investment decisions, seeing a nearly 150% aggregate growth within a short period of time across platforms as well as significant lead generation.